消费者对本地品牌鲜食玉米的购买意愿及其影响因素分析——基于上海929份消费者调查问卷

在农业供给侧结构性改革的时代背景下,通过对上海本地品牌鲜食玉米的购买意愿及其影响因素的实证分析,为更好地推进上海鲜食玉米的品牌建设及为引导本地品牌鲜食玉米的消费提供相应的建议。通过建立多元有序Logit模型定量分析不同消费群体的个体特征、家庭特征、消费群体对鲜食玉米的认知特征及消费者的饮食偏好对上海品牌鲜食玉米产品购买意愿的影响程度和作用方向。结果表明,消费者的性别、年龄、出生地、学历、是否愿意把鲜食玉米当作零食、是否知道上海种植鲜食玉米、对鲜食玉米产品质量安全的信任度及是否在意鲜食玉米的产地,是消费者对本地品牌鲜食玉米购买意愿的显著影响因素。综合来看,当前市场与消费者之间的信息不对称,仍是制约本地品牌发展和高质量农产品消费的重要因素。据此,从消费群体的精准定位、降低市场与消费者间的信息不对称、增加鲜食玉米产品的多样性这几个方面提出针对性的建议。     

大数据视角下的食用菌电商发展路径

鉴于目前食用菌电商在发展过程中面临着食用菌电商流程亟待完善、缺乏食用菌安全体系、缺乏食用菌电商人才以及缺乏知名食用菌品牌等困境,从食用菌生产销售主体角度,基于大数据视角出发,利用大数据优化食用菌电商流程,建设以大数据为支撑的食用菌安全体系,以大数据应用能力为导向培养食用菌电商人才,依托大数据建设知名食用菌品牌。     

PPP模式下公共图书馆提供公共文化服务新探析 ——"图书馆+纪录片院线"

[目的/意义]文章以中国PPP模式下公共图书馆提供公共文化服务为研究对象,提出“图书馆+纪录片院线”的构想,该项目不仅可以丰富公共图书馆提供公共文化服务的形式,还能促进纪录片产业的良性发展。[方法/过程]简要概述了公共图书馆与社会资本合作的现状,指出了发展过程中所存在的一些问题,并对“图书馆+纪录片院线”项目的意义和可行性进行了分析。[结果/结论]提出努力开拓市场、提高宣传效力,树立正确观念、合理合法收费,选择合适伙伴,发挥公共图书馆优势、提供特色服务,联合多方力量、克服潜在阻力等对策。     

食用菌品牌形象的视觉艺术价值

从视觉艺术的角度研究食用菌品牌形象的设计。通过讨论品牌名称、标志物和文字等食用菌品牌视觉要素,提出了食用菌品牌形象的视觉艺术价值设计原则。食用菌品牌形象的视觉艺术价值体现在品牌设计的多个方面,创新的视觉艺术能让食用菌品牌形象真正体现艺术的价值。     

国家级公益林区划成果落界探讨——以兰州市为例

按照国家及甘肃省技术要求、工作流程进行了兰州市国家级公益林区划落界工作,结果为兰州市国家级公益林本期区划落界132611.07 hm^2,剔除了2013年上报中的16104.46 hm^2,在林地类型、区位、权属等方面更符合国家级公益林的条件要求,从地类、生态区位等方面还分析了国家级公益林的面积结构。     

新型兽医服务体系建设要素

兽医服务体系对畜牧业持续建康发展,动物重大疫病防控,保障公共卫生安全等起着十分重要的作用。论文结合国家对"三农"工作的发展要求,从兽医服务体系改革思路、构建新型体制机制、提升兽医专业技能水平、政策支持,建立有效的财政保障运行机制、推广普及和新技术应用、完善兽医法律体系建设和兽医信息化建设等方面进行了论述,以期为人类和社会提供更好的服务。     

The face of conservation responding to a dynamically changing world

In its 40‐year history, the science of conservation has faced unprecedented challenges in terms of environmental damage and rapid global change, and environmental problems are only increasing as greater demands are placed on limited natural resources. Conservation science has been adapting to keep pace with these changes. Here, we highlight contemporary and emerging trends and innovations in conservation science that we believe represent the most effective responses to biodiversity threats. We focus on specific areas where conservation science has had to adjust its approach to address emerging threats to biodiversity, including habitat destruction and degradation, climate change, declining populations and invasive species. We also document changes in attitudes, norms and practices among conservation scientists. A key component to success is engaging and maintaining public support for conservation, which can be facilitated through the use of technology. These recent trends in conservation and management are innovative and will assist in optimizing conservation strategies, increasing our leverage with the general public and tackling our current environmental challenges.     

河北省石家庄地区农产品区域品牌建设研究——以赵县雪花梨为例

赵县雪花梨是河北省赵县特产,也是中国国家地理标志产品之一。本文在对赵县雪花梨产业发展现状分析基础上,阐述了赵县雪花梨区域品牌产业基础,分析赵县雪花梨区域品牌发展现状,剖析制约赵县雪花梨区域品牌发展存在的问题,阐释了构建“赵县雪花梨”区域品牌的必要性,提出了赵县雪花梨区域品牌建设路径。     

Occurrence patterns of African manatees,conflicts with humans,and local perception in the Southern Korup Area,Cameroon

1. The African manatee has been poorly studied throughout its range and is heavily hunted. This study aimed at discerning patterns in manatee sightings and emerging conflicts with humans, as well as the local perception of manatees, outside the southern periphery of Korup National Park, Cameroon.
2. The study investigated whether patterns in manatee sightings and manatee‐related conflicts differ between aquatic systems in southern Korup, and which demographic variables determine perceptions of the manatee in the study area. For this purpose, the study used a three‐stage stratified random sampling design with a structured questionnaire to survey 101 local fishers.
3. The reported patterns of manatee sightings and manatee‐related conflicts were as follows: in the Nyangorobe River during the wet season only, where crop raiding and net destruction by manatees were reported; in the Ndian River and the mangrove estuary only during the dry season, where fish theft and net damage were reported; and in the Moko River during both seasons, where crop raiding, fish theft, and net destruction were reported. Reducing these conflicts is likely to increase local support for the conservation of manatees, because fishermen kill them in response to net destruction and fish loss.
4. Most reported sightings were at waterway intersections and river bends, suggesting that waterway connectivity is important to manatees for dispersal, foraging, and escape from danger.
5. The log‐odds probability of negative perception decreased significantly with awareness of manatee protected status but increased with age and primary or higher education level. These findings have implications for community outreach focused on raising awareness of the importance of manatee conservation by schoolchildren and the public.

     

新时期公共图书馆为农民工提供信息服务初探

以我国全面推进公益性文化设施免费开放的政策为背景．通过分析农民工主要的信息需求和公共图书馆为农民工提供信息服务的可行性．提出了公共图书馆为农民工提供信息服务的有效措施。